Acting on research that showed adolescent girls received less attention than boys, this day was initiated in 1993 by the Ms. Foundation for Women. The intention was to give girls additional direct attention and an insight into work world opportunities available to them. It was to serve the multiple purpose of increased self esteem for young girl,s as well as give them some ideas of the wealth of careers in the world. Thirdly, it allowed them more one-on-one time with mom or dad.